Understanding Crowdfunding on GiveCampus

What your page can do, and who does what on your team.

Every Spartan Sprint and 1857 Minutes of Giving project gets its own page on GiveCampus, the giving platform at SJSU. Here's what that page does for you.

  • Giving is easy. Pages work well on a phone, checkout takes about a minute, and donors can use Apple Pay, Google Pay or a saved card.
  • Every Advocate gets a personal link. You can see whose sharing is bringing in gifts.
  • Matches and challenges. A donor can match gifts or unlock a gift when a goal is reached, which gives everyone a reason to give now.

Read about Becoming an Advocate, and donor initiated Matches and Challenges. 

  • Sharing is built in. You and your Advocates can share your link on Instagram, Facebook and LinkedIn, by email and by text, and the page tracks the gifts that come from each link.
  • It meets donors where they are. On their phones, in their feeds and through people they know.

Crowdfunding Team Structure

Projects go best with a small team where everyone knows their part.

Project Lead (1 or 2)

  • Main contact with the Annual Giving team
  • Writes the project story, goal and timeline with the team
  • Sends in photos and videos
  • Keeps donor communication going
  • Starts a list of people to ask early and who have been asked recently (to not include in the next ask within 6 months)

Project Marketing Team (3 to 5)

  • Make short content: photos, 30 to 60 second clips, a few words from students
  • Reach out to their own people (alumni, friends, family), about 25 each
  • Post updates on the page and on social media while it's live

Advocates (as many as you can get)

  • Share their personal Advocate link
  • Post updates and challenges on social media
  • Spread the word through student org pages, newsletters, blogs and podcasts

Tip: The more Advocates sharing your link, the further your page reaches. Start asking before launch.

Why It Works

  • Progress bars and leaderboards show gifts as they come in, so people can see it working.
  • Matches and challenges give donors a reason to give today.
  • Advocate links carry your page well past your own contacts.
    Giving takes about a minute on a phone.

For what successful SJSU projects have in common, see Key Success Drivers on the main page.