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SJSU's primary color palette is simple. Blue is most often used as a background and to colorize photos, for the most contrast and accessibility online. Gold is used as an accent color, used to brighten and pop. Gray is our neutral color from which gold, blue and white can pop. Use dark gray for body copy color. Anything "Spartan Spirit" oriented should incorporate the main colors.
Primary Colors
Blue
PMS 2935M 300U 300C
C100 M43 Y0 K5
R0 G85 B162
#0055A2
Gold
PMS 7406M 7405U 124C
C10 M35 Y100 K0
R229 G168 B35
#E5A823
Gray
PMS 423M 8U 422C
C0 M0 Y0 K55
R147 G149 B151
#939597
Gradient
Blue #0055A2, Grey #939597, Gold #E5A823
The gradient may be used as a background or as an overlay over black and white photos. The gradient symbolizes Transformation and is used in SJSU’s "Transformation" campaign.
Secondary Colors
Blues
Pantone
276 C (#201D33) | 276 U (#494B62)
Pantone
2915 C (#70B1E0) | 298 U (#5FAFE3)
Pantone
7461 C (#337BB5) | 299 U (#3E92D2)
Pantone
2955 C (#133761) | 2945 U (#1A4B94)
Greens
Pantone
377 C (#419479) | 377 U (#439783)
Pantone
367 C (#ABD16E) | 367 U (#9BCC76)
Pantone
3278 C (#7D962E) | 3278 U (#758D4B)
Earth
Pantone
718 C (#B15420) | 718 U (#BC7047)
Pantone
483 C (#785D51) | 4625 U (#4B2E21)
Amy Tan
Pantone
7503 C (#A5976F) | 7503 U (#999075)
Lighter Yellow
Pantone
122 C (#F7D15D) | 108 U (#FBDC59)
Colleges Colors
School of Business
Pantone
124 C (#E1AB43) | 116 U (#F5B642)
College of Education
Pantone
2915 C (#70B1E0) | 298 U (#60AFE3)
Engineering
Pantone
2915 C (#DD7B3B) | 298 U ( #E98F4D)
College of Health and Human Sciences
Pantone
112 C (#97832E) | 111 U (#988647)
Humanities and the Arts
Pantone
422 C (#A0A2A3)
Science
Pantone
2915 C (#E1AB43) | 298 U (#F6CF75)
Social Sciences
Pantone
413 C (#B7BAB0)
